Benefits of Email Bots for Your Business

As per the stats released in March 2020, the active number of global email users is 3.9 billion, while the world population is 7.8 billion. This means that roughly half of the population worldwide is using email services. Also, this user base will increase to 4.48 billion by the end of 2024.

Those are tempting numbers for a marketer who is looking at high lead generation targets. Now, maybe half of the world’s population is not your target audience, but at least 1% of the total population is.

Now, with that odds, Email marketing seems promising to tap into such a vast lead base. Email bots have made email marketing easiest by providing the fastest response rate, intent identification, structured response, smart task management, and increased NPS.

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