4 Benefits of Conversational AI for Customer Engagement | Engagely
Imagine yourself walking down the aisle of a well-known clothing brand with piles of garments stacked and categorized by size, colours, and prices. Everything is just in place, and all you need to do is pick a piece of clothing of the right size at reasonable prices. Easy? Right!
Not always though! Human psychology has a substantial role to play when one has to make a decision. This necessitates brands to have an impactful customer engagement methodology in place to help them navigate their way through the buyer’s journey which ends with a successful purchase.
Customer engagement is not new in the business ecosystem and effective customer engagement is not limited to the retail sector. Every business must learn to showcase, engage, and convert. The real question that arises in the light of all this information is ‘why is the lead conversion rate going downhill with each quarter passing by?’
The simplest solution to this problem is ‘making customer engagement effortless by deploying a full-fledged conversational AI bot that maximizes your productivity and facilitates better customer engagement.’
Conversational AI offers speech-based assistants that enable greater and effective customer engagement. This technology aides the buyers’ decisions at every stage of the buyers’ journey, such as the search stage, in-purchase stage, and post-purchase stage.
What role does customer engagement play in business growth?
In the ever-changing world of business, business owners must be on their toes and strive to improvise on their recent customer experiences and provide an appealing experience to a new customer/prospect. Customer engagement plays a crucial component in strategizing your business growth. It plays a holistic role in driving your business’s growth in the following ways:
Building Customer Loyalty
By constantly engaging with its consumers, a business can establish a meaningful bond with them. Creating an emotional connection with the customers helps build your brand image as the ‘first choice’.
The more loyal customers you have, the more stable revenues you are assured of generating. Besides, dedicated customers will give you the gift of word-of-mouth marketing which is the best way to expand your outreach.
Reducing Customer Churn
In addition to brand loyalty, bot for customer engagement significantly reduces the rate of customer churn. When you socialize with your customers and reward them for continued purchases, it will automatically increase your brand’s popularity.
Moreover, when you have a loyal customer base, you will not need many marketing efforts to upsell or cross-sell new products. In sum, customer engagement facilitates loyalty which ultimately makes it easy to expand your brand and augment revenues.
Cost optimization is the strategic priority of modern-day businesses to build upon their existing resources and continue offering best-in-class customer experiences. With relevant innovation, technology gaps have been filled, and hence, now we can say that improved customer experiences can coexist with reduced cost.
We shall rest our case here.
The impeccable customer engagement process, which is defined to match the basic industry standards and evolves to accommodate the latest trends, goes a long way. The beauty lies in the autonomous functioning of the customer engagement software end-to-end.
Originally published at https://www.engagely.ai on September 18, 2020.